Former Disney CEO Michael Eisner sat down for an interview recently to discuss his time at the Walt Disney Company and his thoughts on the past and present. During the interview, he was very professional and was very careful in how he worded his comments about various people discussed. However, he did have an opinion on one controversial direction Disney has gone under CEO Bob Iger–the cost.
Disney has far outpaced inflation in their pricing. They are also charging more for things that were once perks for all (FastPass+ to Lightning Lane).
Here is what Eisner said,
I’m not wild about the fact that it is so expensive now to go to Disneyland or Walt Disney World. I’m not wild about the fact that it’s harder than ever to have everybody be a VIP at a Disney Park, ’cause they are selling certain things. The things that I would do differently, but I don’t think I would run it as well as Bob Iger.”
Here is the video,
(Eisner talks about his removal as CEO and the controversial decision to fire Harvey Weinstein in this interview as well. )
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The cost has been a major issue with Disney Parks fans. It’s also been a major discussion point across various fan boards and social media.
Many say that Disneyland and Walt Disney World are becoming unaffordable for most people.
Earlier this month, a video circulated showing the incredible increase in pricing within 15 years.
American was going through his things and found an old Disney World vacation he made from 2010
For the 5 night vacation it was $1,918.24
So he decided to see what it would cost if he booked the exact same vacation today
He goes through the process, adds all the same things,… pic.twitter.com/rnIZnBbhbI
— Wall Street Apes (@WallStreetApes) February 1, 2026
Using Disney’s patterns of price increases, it could cost families up to $11k for a few days at the park by 2031.
Other posts talk about the inflation
Disney has been raising the prices of items at their theme parks far outpacing inflation
– This Mickey Ice Cream Bar cost $2.75 at Disney World in 2009. With inflation, that bar would cost $4.22 today. But the price has more than doubled to $6.50
– Basic Mickey Ears are up 67%.… pic.twitter.com/fQg99T9W2j
— Wall Street Apes (@WallStreetApes) February 11, 2026
Meanwhile, Disney is being saved by these price hikes as attendance drops and per-guest spending rises. Giving them no reason to stop price gouging.
Everything that was once a “perk” to reward guests for staying on property is gone. Things like FastPass+, Magical Express, Extra Magic Hours, and free MagicBands are now memories of the past.
What do you think? Comment and let us know!
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