Why did The Marvels Flop? Bob Iger Thinks More Executives Should Be Involved

There are many reasons why The Marvels failed to land with audiences. However, Disney CEO Bob Iger feels that the MCU’s latest bomb could have benefited from more oversight.

During the Dealbook Summit in New York, according to NBC, Iger did not play coy about his feelings regarding The Marvels. The way to a better product, he believes, is through more oversite:

“Quality needs attention. … It doesn’t happen by accident. Quantity, in our case, diluted quality.“

Disney’s CEO also points out something the rest of us have noticed for a while. Oversaturation is that putting so many MCU products on Disney+ is something Iger considers a “definite mistake.”

But why is The Marvels the only film so far to be put under the microscope regarding oversight? It could be due to when the film was shot.

The first cut of The Marvels was filmed in the Covid era and, according to Iger, “there wasn’t as much supervision on the set … where we have executives there really looking over what’s being done.”

So, more hands-on from management? It looks like that’s what he considers the key to turning out a good product. This is odd, considering several duds or critically panned Disney films were greenlit and mostly finished during Iger’s tenure before Bob Chapek briefly took over.

The Marvels may have been helped with some guiding hands, but when the director comes off as more of an activist who cannot admit her failures, what will a group of executives do to right the ship? Remember, the audience ultimately pays to see the movie; if they’re not entertained, their wallets stay shut.

Iger did say one thing that I totally agree with, though. During the DealBook interview, he stated, “We’ve made too many [sequels].” He followed this by saying, “We have to have a reason to make it beyond commerce.”

[Source: NBC]

[Source: MSN]