Vera Bradley Launches New ‘Harry Potter’ Bag Line… But Nobody Can Actually Buy Them!

The much anticipated Harry Potter line from Vera Bradley went live this morning, but good luck getting through to actually buy anything.

They added this to Instagram a little bit ago:

 

View this post on Instagram

 

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A post shared by @ verabradley on Jul 16, 2020 at 7:16am PDT

The site continues to crash, the phone lines are busy and fans are tweeting their frustration to Vera Bradley on Twitter.

You can’t hype up a collection like Harry Potter like this without your website being prepared 😫

— KC (@kay_sayyyy) July 16, 2020

https://twitter.com/Sunsmomx2/status/1283758709810688000

And the fact that it's been 30+ minutes and they arent even addressing it. Yikes

— 🏳️‍🌈Angie🏳️‍🌈 (@DarthWhorious) July 16, 2020

https://twitter.com/ali_golightly/status/1283752264700694529

Now it really sucks. I had a bag in my cart and when i clicked on the cart to pay…it disappeared. Not cute magic. #verabradley #HarryPotterXVeraBradley

— I crochet so i don’t kill people (@vickyderd) July 16, 2020

We’ve been attempting to purchase bags for review all morning, and they’re right — it’s seemingly impossible right now.

Like Shop Disney before them, Vera Bradley seems utterly unprepared to deal with the demand, despite promoting the line for months.

Our experience is that the site will let you add an item to the cart, only to hang for a bit, and when it comes back online your cart is empty.

Now you see it…

Now you don’t! Ta-da… it’s Magic!

So far, it doesn’t appear that scalpers are hoarding the Potter bags for eBay, unlike a lot of recent Disney merchandise. That could change, however.

I guess the recent J.K. Rowling controversy hasn’t impacted demand for Wizarding World product all that much.