Universal Destinations & Experiences revealed the official name of the company’s first-ever permanent horror experience coming to Las Vegas. The name will be Universal Horror Unleashed.
This new concept, being located at AREA15 in Las Vegas, pairs the company’s impressive expertise in the horror genre with next-level immersive experiences in an all-new format. A variety of unique, immersive, and horror-centric experiences will surround eerie eateries and bone-chilling bar areas at this entertainment complex.
Universal Destinations & Experiences intends for this new experience to deliver the thrills Universal’s horror fans have come to love and excite anyone looking for a new level of experiential entertainment. In addition, guests can expect a continuously updated experience with must-see seasonal events and one-of-a-kind merchandise.
“Universal Horror Unleashed is another way we are using our unique style of horror storytelling to engage fans of this genre,” said Page Thompson, president of New Ventures, Universal Destinations & Experiences. “We look forward to bringing frightful fun to Las Vegas year-round.”
Universal Horror Unleashed, first announced earlier in the year, is part of the company’s ambition to introduce new products to new audiences outside its theme parks. This will be the anchor tenant in the 20-acre expansion of AREA15, an immersive entertainment district in Las Vegas.
Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein, The Mummy, and the Wolf Man. Universal redefined modern horror and suspense stories through collaborations with such high-profile filmmakers as Jason Blum, James Wan, and Jordan Peele. In its 32nd year, Halloween Horror Nights is currently taking place, bringing NBCUniversal’s iconic horror brands to life in terrifying ways, including The Exorcist: Believer, Five Nights at Freddy’s, CHUCKY, The Purge, Universal Monsters, and more.
Universal Destinations & Experiences states they are looking forward to sharing additional details as plans for Universal Horror Unleashed continue to develop.
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