Disney is just giving out Disney+ deals left and right. First, we had the $1.99 a month for a three-month deal. Now Roku has an “Agatha All Along” hub with yet another Disney+ subscription offering. It sounds to me like Disney was trying really hard to bring up viewership for this show.
What is the Disney+ Roku Deal?
The Roku deal is offering new Disney+ subscribers the basic (ad-supported) service at 75% off for three months if you subscribe before September 27, 2024. Roku allows users to stream Disney+ through their devices.
What is the “Agatha All Along Experience”
To try and boost awareness and viewership of the Marvel show, Disney has teamed up with Roku for a new “experience”
“Meet the witches, watch behind-the-scenes clips, and unlock a free preview of the first episode of Agatha All Along with a special introduction from Agatha herself, Kathryn Hahn.”
Oh, and the first episode of the show is available for free preview as part of the “Agatha All Along” experience.
This leads me to three possibilities on why Disney is doing this.
One, Disney is still far below where they wanted to be for subscriber numbers by the end of this month, which is the end of their 2024 fiscal year.
Two, Disney is trying to get more subscribers ahead of the lucrative fall advertising push since deals are only for the ad-supported tier.
Or three, Disney is trying to get viewership up for their “Agatha All Along” show after their last “big show” “The Acolyte,” which bombed.
It could even be all three of these. That’s what I believe.
The fiscal year 2024 ends on September 30, 2024. Deals for Disney+ end just three days prior, giving enough time to cycle new subscribers through for the last quarter’s numbers. Even if one unsubscribes in a month, that data would count for both Q4 of 2024 and Q1 of 2025.
Either way, subscribers win. If you want to try Disney+ and are a new subscriber, you can do so through Roku for a discount. New and returning subscribers can also get the $1.99 a month for a three-month deal by visiting the Disney+ page.
What do you think? Comment and let us know!
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