Netflix is bringing its hit shows out of the streaming screen and into real life with Netflix House, immersive fan venues launching in Philadelphia and Dallas in late 2025, and a third location planned for Las Vegas in 2027.
Opening Dates & Locations
- Philadelphia: King of Prussia Mall – Opening November 12, 2025
- Dallas: Galleria Dallas – Opening December 11, 2025
What to Expect Inside Netflix House
Each venue spans over 100,000 square feet, transforming former department store space into dynamic, year-round entertainment hubs.
According to Deadline, experiences based on “Wednesday, Squid Game, One Piece, Stranger Things, KPop Demon Hunters, Love Is Blind, Sakamoto Days, A Knives Out Mystery franchise, and more” will be featured at these attractions.
Step Inside Your Favorite Netflix Worlds
The Philadelphia venue will highlight Wednesday: Eve of the Outcasts, a dark carnival inspired by the hit series Wednesday, along with ONE PIECE: Quest for the Devil Fruit, a treasure hunt adventure. Fans can also explore a VR gaming zone powered by Sandbox VR, play themed mini-golf in Top 9 Mini Golf, and catch exclusive screenings or trivia nights inside the TUDUM Theater.
In Dallas, the focus shifts to immersive adventures like Stranger Things: Escape the Dark, a suspense-filled journey through Hawkins, and Squid Game: Survive the Trials, which lets fans test their luck against the Front Man’s challenges. The location will also feature Netflix RePLAY, an arcade-style space blending physical challenges and storytelling.
Beyond Attractions: Dining and Merch
Both locations will include Netflix Bites, a themed dining experience offering craft cocktails and dishes inspired by fan-favorite series, plus a rotating merchandise shop where visitors can purchase exclusive collectibles.
A New Kind of Fandom
Netflix Chief Marketing Officer Marian Lee described Netflix House as “fandom coming to life,” giving fans the opportunity not only to experience the shows they love, but to return repeatedly for fresh content and evolving experiences.
The company’s decision to launch Netflix House signals its ambition to expand beyond digital streaming into real-world fan experiences—mirroring the strategies of established entertainment giants like Disney and Universal.
Looking Ahead
While Philadelphia and Dallas will be the first to open, Netflix already has plans to expand the concept further. A Las Vegas location is scheduled to open in 2027, adding to the momentum of this bold new chapter for the streaming giant.
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