NeeDoh Nice Cube is back on Amazon for $14.99, no invite needed

The squishy that sold out everywhere is back in Amazon’s cart at $14.99, with more than 40,000 bought in the past month. Order soon if it’s going in a stocking: Amazon’s free shipping estimate on Wednesday was Dec. 5.

The NeeDoh Nice Cube is back on Amazon, and this time you don’t have to ask for permission to buy one.

Good Housekeeping spotted the restock Wednesday afternoon, Nov. 11. When we checked Amazon Wednesday evening, Schylling’s standard Nice Cube was listed at $14.99 with a regular “Add to cart” button and a Best Seller badge. Amazon says 40,000-plus were bought in the past month.

That’s a big deal for NeeDoh hunters. Several NeeDoh items on Amazon, including the Nice Cube Swirl, are still sold “by invitation” only.

How much is the NeeDoh Nice Cube on Amazon?

Here’s what Amazon showed for Schylling’s NeeDoh cubes Wednesday night:

• Nice Cube (2.25 inches): $14.99, add to cart now

• Nice Ice Baby (1.25 inches): $6.99, the mini version, with 60,000-plus bought in the past month

• Nice Cube Swirl: $9.99, available by invitation only

• Dream Drop Color Splash (Amazon exclusive): $9.99, also invitation only

Lots of other NeeDoh listings, including the glow and candy swirl cubes, showed no featured offer at all. Translation: sold out, or only third-party sellers.

One catch for gift shoppers. Amazon’s free delivery estimate for the Nice Cube was Saturday, Dec. 5, while faster paid shipping could get it here by Nov. 16. Prime members may see different dates.

What is the NeeDoh Nice Cube?

It’s a squishy cube about the size of a big ice cube. Good Housekeeping describes a jelly-like filling with a slow, satisfying squish that pops back into its neat cube shape.

The toy is rated for ages 3 and up, and the color is a surprise. Amazon’s listing says “Color May Vary,” so don’t promise anyone purple.

Why does the Nice Cube keep selling out?

TikTok, mostly. NeeDoh squishies have been one of the hottest toys of 2026, and the Nice Cube has been the face of the craze.

Schylling, the Massachusetts toy company behind NeeDoh, told Business Insider it sold through its entire 2026 inventory in the first nine weeks of the year. The company paused new orders on its own website in May. Good Housekeeping reported Monday that the site still wasn’t taking orders.

Stores have been rationing, too. Five Below has limited squishies, including NeeDohs, to three per person per day since June 23.

And resellers have pounced. In April, Tom’s Guide found third-party Walmart sellers asking about $26 to $28 for a single Nice Cube. That’s nearly double Amazon’s current price.

How does Amazon’s NeeDoh invite system work?

For the hardest-to-find NeeDohs, Amazon uses a “Request Invite” button instead of “Add to cart.” If you’re picked, Amazon emails you, and you get 72 hours to buy.

The regular Nice Cube skips that step right now. You just buy it.

How do you avoid fake NeeDohs?

Knockoffs are everywhere. Amazon’s search results for “NeeDoh Nice Cube” are packed with generic squish cubes from other brands, many of them sponsored.

Good Housekeeping’s advice: look for the official Schylling brand name on the listing. Schylling also warns about unfamiliar websites, copied photos, odd packaging and prices that seem too good to be true.

One safety note from Schylling: NeeDohs are for squeezing at room temperature. Don’t heat, freeze or microwave them. Hospitals have reported burns from microwaved ones.

What other NeeDoh drops are coming before Christmas?

The squishy hunt isn’t slowing down. Here’s what’s on the calendar:

• Five Below doorbuster days: Nov. 14, Nov. 27, Dec. 5 and Dec. 12, plus a free holiday Mystery Dumpling squishy with a qualifying in-store purchase on Black Friday

• Amazon Black Friday: Amazon’s site says its Black Friday deals start Nov. 19

• Target: Target.com lists regular NeeDohs at $5.99, though most show “Check stores”

On Tuesday, we covered Target’s $30 NeeDoh x Lava Lamp, which sold out in about a day and is now listed on eBay for $250 or more. Compared to that, a $14.99 cube you can actually put in your cart feels like a holiday miracle.

Good Housekeeping also noted NeeDoh’s Halloween and Christmas advent calendars were gone by August. If the Nice Cube is on your list, the window is open now.

Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.

Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.

Hat Tips:

• Good Housekeeping (Nov. 11, 2026), the Amazon restock, size, age rating, surprise color and counterfeit advice

• Amazon (Nov. 11, 2026), current prices, purchase counts, invitation-only listings, delivery estimates and Black Friday start date

• Tom’s Guide (Apr. 27, 2026), third-party Walmart prices for the Nice Cube during the spring shortage

AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.