Right now the late 2023 box office is being dominated by a brand well known by millions across the world with a familiar set of characters and multiple installments. However, it isn’t the Marvel Cinematic Universe, but Five Nights At Freddy’s. The video game series turned feature film has passed $250 Million at the global box office while also being available on streaming through Peacock. 
Despite releasing with poor critical scores and a slow opening weekend word of mouth has made the film, with only a $20 Million budget, become one of Universal’s most profitable films of the year. It doesn’t show any signs of stopping despite offerings from Disney.
The latest film in the MCU, The Marvels, had its theatrical debut last weekend and only brought in $47 Million, making it the lowest MCU opening in history. Not to mention having a nearly $275 Million production budget it would probably need to make somewhere over $600 Million to break even. While it is true that the film will most definitely make more money at a later date it seems that interest in the franchise is slowly waning. 
Aside from Marvel, Disney Animation will be releasing their latest film Wish in a little over a week. Despite Disney pushing for this film to be a success, with it celebrating their 100 years of existence, interest from audiences doesn’t seem to be as high as Disney is hoping, at least according to current box office projections. That, and the fact that audiences seem split on the film, as evidenced though reception from the film’s trailer online.
While Five Nights at Freddy’s is being marketed towards teenagers, kids seem more interested in this “low budget horror film” than other offerings with $200 Million+ budgets who play it safe. If Disney wants to keep their head above water they will need to learn to swim in these new uncharted waters.
Source: Collider
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