Dutch Bros’ third National Passenger Princess Day is Nov. 18, with free rhinestone car vent charms, a new pink Rebel drink from Nov. 13 and online-only merch.
The passenger seat finally gets its own holiday menu.
Dutch Bros is celebrating its third annual National Passenger Princess Day on Wednesday, Nov. 18, the coffee chain announced. The celebration stretches across a week, with a new drink, a merch drop and free car vent charms.
It all starts Friday, Nov. 13.
What is National Passenger Princess Day?
A Dutch Bros celebration of the viral “passenger princess” trend, the person who rides shotgun, picks the music and lets someone else do the driving. This is the third year the chain has marked the day.
“Being a passenger princess is an energy, mindset and art, all on its own,” Dutch Bros chief marketing officer Tana Davila said.
What is the Dutch Bros Pink Majesty Rebel?
A new pink Rebel energy drink topped with crown sprinkles, according to Dutch Bros. It’s the chain’s first signature drink made just for Passenger Princess Day.
Dutch Bros says it’s best blended or as a lemonade. It arrives Nov. 13 at all Dutch Bros locations, while supplies last.
The chain didn’t list a price, and costs vary by size and location.
What is a Dutch Bros Rebel?
Dutch Bros’ own energy drink. Rebels come in dozens of flavor combos and can be served iced, blended or mixed with lemonade, so the Pink Majesty can be made more than one way. It’s one of the chain’s signature drinks, alongside its coffee and teas.
How do you get Dutch Bros car vent charms?
Buy a medium or large drink in a shop on Nov. 18. Starting at 5 a.m. local time, Dutch Bros will hand out rhinestone car vent charms while supplies last.
There are three designs to collect. If you want all three, you’ll need to plan more than one stop, or bring friends.
What’s in the Dutch Bros Passenger Princess merch collection?
A fuzzy seat belt cover, a credit card wand, a bedazzled mini cup holder trash bin and an oversized sherpa-lined hoodie, plus more, according to Dutch Bros.
The collection drops Nov. 13 at 12 p.m. PT (3 p.m. ET), and it’s sold online only through the Dutch Bros Shop. You won’t find it in stores.
Where is Dutch Bros?
All over, and growing. The Pink Majesty Rebel and the vent charms will be at all of Dutch Bros’ 1,273-plus locations, the company said.
The Oregon-born chain now runs shops in many states, including a growing lineup across Florida, so Disney World travelers may spot a drive-thru on the way to the parks.
Where did the passenger princess trend come from?
Social media. The phrase took off online as a playful name for the friend or partner who always rides in the passenger seat and gets driven around. Fans post videos of their passenger princess setups, from fuzzy seat covers to snacks within reach.
Dutch Bros has leaned into it with drinks and merch since its first Passenger Princess Day.
When is National Passenger Princess Day 2026?
Wednesday, Nov. 18. The drink and merch arrive five days earlier, on Friday, Nov. 13, so the celebration lasts nearly a week.
Tips for Dutch Bros Passenger Princess Day
Go early on Nov. 18. The vent charms start at 5 a.m. and are only around while supplies last.
Set an alarm for the merch. Online drops like this can sell out fast, so be on the Dutch Bros Shop right at 12 p.m. PT on Nov. 13.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
-
Dutch Bros (Nov. 10, 2026), National Passenger Princess Day, the Pink Majesty Rebel, the merch collection, the vent charms and the Tana Davila quote
AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.
Pirates & Princesses (TM) (Stylized as PNP) is an independent, opinionated News and Information site focused on Travel, Entertainment, Fashion, the “Geek Girl” Lifestyle, and more. We focus heavily on Walt Disney World, Disneyland, Universal Orlando Resort, and other themed entertainment and travel destinations. Our news staff includes former theme park and entertainment industry employees, journalists and dedicated pop culture and theme park enthusiasts. Opinions expressed by contributors do not necessarily reflect the views of this site, our affiliates or our sponsors.