Disney is desperate to turn around the “Snow White” debacle. Even after the film failed to hit over $100 million domestically in its theatrical run, Disney re-released it for Mother’s Day weekend, and it failed even harder.
The film was released in about 1,300 theaters in the United States for the weekend, and it only made $335k.
Beyond the abysmal total, it’s a big embarrassment for Disney.
Why they did a theatrical re-release after the failure of the first run, which just started a couple of months ago, is beyond me.
The buzz around the film has been nothing but controversy.
For years, this film has been at the center of controversy. From Rachel Zegler being cast as the princess. Peter Dinklage said it was regressive that dwarfs lived in the mines (which they never did.) Then, onto the set catching on fire. The creepy CGI dwarfs. Constant delays and reshoots. Reports from the lead actress saying that the original story was weird. And finally, Zegler’s constant and divisive political activism.
It all led to the downfall of this film.
At this point, the film has only made a bit over $200 million globally, and it cost between $240-$270 million to make. Break-even for Disney was at least $480 million. It’s nowhere near that.
Instead of just letting it die, Disney had to do one more push, and it backfired. “Snow White” is over. Disney needs to let it go.
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