Disney will be launching their new sports streaming service called “ESPN” this fall. It will be priced at $29.99 per month and will offer fans unprecedented access to all ESPN programming and live sporting events. The simple “ESPN” name is meant to streamline branding amid a crowded digital marketplace.
Subscribers will gain access to a complete slate of ESPN content, including all live games broadcast across ESPN’s family of networks, such as ESPN2, SEC Network, and ESPN on ABC. Additionally, the service includes extensive studio shows, documentaries, fantasy sports offerings, and new sports betting integrations.
Will there be a discount if you bundle?
Yes.
In an attractive package deal, Disney will bundle the new ESPN service with its other streaming platforms—Disney+ and Hulu. Customers can bundle all three services, with ads, for only $35.99 per month. As an introductory offer, users who subscribe to the bundled package at launch will pay only $29.99 per month for the first year, effectively receiving Disney+ and Hulu at no extra cost during that period.
(This way, Disney can try to woo even more subscribers with “free” elements to boost their numbers.)
Customers can also pay for ESPN annually for $299.99.
ESPN+ will still be available for $11.99 per month. The ESPN+ service primarily caters to consumers looking for limited sports coverage and does not include all premium live events, such as the full “Monday Night Football” lineup. The limitations aim to encourage existing ESPN+ users to upgrade to the comprehensive ESPN streaming service.
ESPN Chairman Jimmy Pitaro emphasized the new service’s appeal to the approximately 60 million households currently without traditional pay TV subscriptions.
Later this year, ESPN will also revamp its mobile application, integrating personalized features like a tailored “SportsCenter” experience accessible to all users, whether or not they subscribe to the full ESPN streaming platform. Existing pay TV customers who already have ESPN in their cable package will automatically receive digital enhancements through the updated app.
Source: CNBC
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