Here come the ads and the price increases as predicted. Today Disney announced that the pricing tiers and launch date for their ad supported program as well as ad supported bundles with pricing.
The new tiers and pricing will go into effect on December 8, 2022 for U.S. customers.
Disney+ with Ads will now be the $7.99 a month (so much for making it ad supported for lower costs.)
The current ad free Disney+ will go from $7.99/month to $10.99 a month or $109.99 a year.
Ad supported Disney+ basic bundles will be the following prices:
Disney+ and Hulu will be $9.99 a month.
Disney+, Hulu and ESPN+ will be $12.99 a month
Hulu with Live TV (that runs ads on some content even when they say ad free) will still be $69.99 a month.
Hulu with Live TV has almost doubled in price since Disney took over the controlling interest.
Like theme park ticket pricing, Disney has just made it all so much more complicated.
Here are the rates according to Deadline:
“-Disney+ Basic (With Ads) $7.99 a month – NEW, starting Dec. 8
-Premium (No Ads) $10.99 a month, $109.99 a year – SAME
-Hulu Basic (With Ads) $7.99 a month/ Premium (No Ads) $14.99 a month – NOT NEW but reflects previously announced prices increases starting Oct. 10
-ESPN+ With Ads $9.99 a month/$99.99 a year – PREVIOUSLY ANNOUNCED, rolling out August 23
-UFC PPV $74.99 (per event) – no change – SAME
-UFC PPV + Annual $124.98 – no change – SAME
Disney Bundle Plans:
-Basic (With Ads): Disney+, Hulu $9.99 – NEW, Dec. 8
-Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 – NEW, Dec. 8
-Legacy: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 – NOT NEW but reflects previously announced price increase, Dec. 8
-Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 a month – SAME
Hulu + Live TV Plans:
Hulu + Live TV
-Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 NEW
-Legacy: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99 – NOT NEW but reflects new price previously announced, Dec 8
-Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99 – NOT NEW but reflects new price previously announced, Dec. 8″
I wonder how long these prices will stay until they raise them again?
One good bit of information is that they won’t be running ads on kids profiles or preschool shows at launch. Wonder how long till they cash in on that too?
What do you think? Comment and let us know!
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