Disney Store’s Toy Tuesday Is Live, Plus a $12 Stitch Plush

The one-day sale knocks up to 40% off plush, dolls and talking action figures, including several picks from Disney’s own holiday toy list. Disney has stretched the last two Toy Tuesdays by an extra day.

Disney Store’s Toy Tuesday sale went live on Oct. 27, and the best number on the site isn’t even a percentage. Any purchase unlocks a medium Stitch or Angel plush for $12. They normally sell for $29.99.

The main event is up to 40% off select plush, action figures, dolls and play sets. Disney is billing it as one day only.

If you still type “shopDisney” into your browser, you’re in the right place. Disney switched its online shop back to the Disney Store name in early 2024, and the site now lives at disneystore.com.

What’s on sale for Toy Tuesday?

Disney’s own Toy Tuesday graphics put plush at $9 and up, dolls at $12 and up and play sets at $24 and up. The biggest cuts are on the big gift sets, the kind of thing that ends up under a tree.

• Disney Princess Classic Doll Collection Gift Set: $89.99, down from $149.99

• Cinderella Doll, Horse and Light-Up Carriage Deluxe Gift Set: $59.99, down from $99.99

• Disney Once Upon a Story 24-Day Countdown Calendar: $29.99, down from $49.99

• Belle “Be Our Guest” Singing Tea Cart Play Set: $39.99, down from $49.99

• Mack Hauler Truck with Die-Cast Cars: $71.99, down from $89.99

• Toy Story Interactive Talking Action Figures (Woody, Jessie, Buzz Lightyear and Bullseye): $31.99 each, down from $39.99

The talking Toy Story figures only get a 20% cut. Still, Jessie made Disney Store’s 2026 Toys We Love list back in September, and so did the princess gift set, the Belle tea cart and the Mack hauler.

So Disney is putting its own holiday picks on sale before November even starts.

Restrictions apply, and Disney hasn’t spelled them out. Not everything in the toy section carries the Toy Tuesday tag, so check the product page before you check out.

Do you need a code, and when does Toy Tuesday end?

You shouldn’t need a code. Toy Tuesday prices show up already marked down on the product pages, which is how the U.S. sale has worked in past years.

Timing is the trickier part. Disney Store calls both the toy event and the $12 plush offer one day only, but it extended Toy Tuesday by a day in 2024 and again in 2025.

That’s a pattern, not a promise. If something on your list is in stock today, today is the safer bet.

Why does Disney run Toy Tuesday?

Disney pitches Toy Tuesday as a head start on holiday shopping, and the calendar backs that up. It lands three weeks after Amazon’s Prime Big Deal Days (Oct. 6-7) and exactly a month before Black Friday.

Plenty of shoppers are already moving. A National Retail Federation survey released Oct. 20 found 43% of holiday shoppers plan to start before November. Among those early birds, 37% said the prices and promotions were too good to pass up.

There’s a competition angle, too. Amazon, Target and Walmart all sell Disney toys. A one-day event built around Disney Store’s own lineup gives fans a reason to buy straight from Disney.

The sale section also shows Disney clearing shelves. Mickey and Minnie’s Halloween 2026 plush are already down to $12.98 from $29.99, four days before Halloween.

Out with the pumpkins, in with the reindeer.

How long has Disney been doing Toy Tuesday?

Toy Tuesday goes back to at least 2019, when Disney’s U.K. store ran it with the promo code TOYTUESDAY. The U.S. sale landed in November as recently as 2023, with 40% off already applied.

In 2024, Disney moved it up to Oct. 29 as part of its 31 Days of Drops promotion. In 2025, it landed on Oct. 28.

This year’s Oct. 27 date keeps it on the last Tuesday of October for the third year running.

What else is on sale at Disney Store right now?

Disney Store’s regular sale section runs separately from Toy Tuesday, and some of those prices are wild. As of Tuesday morning, Inside Out 2’s Joy and Anxiety plush and Tangled’s Pascal were down to $2.98 from $22.99.

A whole row of Urupocha-Chan plush sat at $5.98, including Stitch, Bambi and Winnie the Pooh dressed as a bee. Those markdowns move fast, and the popular characters tend to go first.

What’s still coming from Disney’s holiday toy list?

The Toys We Love lineup isn’t done dropping. The Disney Parks Blog listed new Disney Once Upon a Story Micro Play Sets for Lilo & Stitch, Moana and Tinker Bell for October, with more Disney Iconics plush due in November.

Olaf’s 18-inch plush Christmas countdown calendar, another October pick, is already on the site at $69.99. A LEGO Disney Main Street U.S.A. set for ages 18 and up is listed as coming soon, along with a Special Edition Princess Jasmine Holiday Doll.

The Iconics line turns park favorites into plush. Disney’s list already includes a popcorn plush and a Main Street trash can plush, both $19.99.

Prices above were checked on DisneyStore.com Tuesday morning, Oct. 27, and listings can change.

Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.

Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.

Hat Tips:

• Disney Store (Oct. 27, 2026), Toy Tuesday offers, promo graphics, the $12 Stitch or Angel plush and current sale prices

• Disney Parks Blog (Sept. 16, 2026), the holiday Toys We Love lineup and release timing

• Good Morning America (Sept. 24, 2026), Toys We Love list prices

• Laughing Place (Oct. 29, 2024, and Oct. 28, 2025), the 2024 and 2025 Toy Tuesday sales and the 2025 extension

• E! News (Oct. 30, 2024), the 2024 extension

• GamesRadar+ (Nov. 8, 2023), the 2023 U.S. sale

• English Mum (2019), the 2019 U.K. sale and code

• WDW News Today (Feb. 9, 2024), the switch back to the Disney Store name

• National Retail Federation (Oct. 20, 2026), the early holiday shopping survey

• Amazon (2026), Prime Big Deal Days dates

AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.