When Disney took “Jimmy Kimmel Live!” off the air, Hollywood and the media demanded everyone cancel their Disney+ subscriptions and pointed to the stock drop as an indication they were “winning.”
Disney relented and put Jimmy Kimmel back on the air, so the stocks should have gone back up, right?
Wrong. They are lower now than they were then!
Just a couple of days ago, the stocks dropped even further to almost $111, but they have been hovering in the $112 range.
Putting Kimmel back on the air did nothing to change the price, because that seemingly wasn’t the cause of the stock dropping. As I previously mentioned, the stock has actually been mostly up when compared to April and May of this year, when it was down to about $81.
The stock prices are likely falling because Disney is outpricing consumers at both theme parks and on Disney+.
Disney stock may be down because they announced new price hikes coming to Disney+, Hulu, and ESPN later this month.
We don’t know how many Disney+, Hulu, or ESPN subscribers turned it back on when Jimmy Kimmel was reinstated. It is unclear how many cancelled their Disney+ memberships over Kimmel, but a lot of people have cancelled over the upcoming price hikes.
Stock could be down because the parks are reportedly emptier than usual, and price hikes on tickets are on the horizon for Disneyland at least.
The stocks could be down because their films have been bombing in theaters. Now, in November and December, Disney will likely see a box office boost with “Zootopia 2” and “Avatar: Fire and Ash”. It is possible that “Tron: Ares” could do well, but it isn’t looking that way.
Many customers don’t have the extra money in the current economy to pay Disney’s asking price.
Investors may be waiting to see who Bob Iger’s Successor will be.
Another reason stock prices could be down is that investors are waiting until the next Disney CEO is named. Iger is set to leave in 2026, and a successor should be named in time for him to train them before he exits. Currently, rumors have the finalists down to Josh D’Amaro and Dana Walden. It seems many are hoping for D’Amaro to be the new Disney CEO. Investors are likely taking a “wait and see” approach before putting down more money.
No matter what the reason. Disney’s dropping stock does not seem to be the result of Jimmy Kimmel’s show. The drama hasn’t given “Jimmy Kimmel Live!” enough of a boost to stop the decline in viewership.
What do you think? Why do you think the Disney stock price is down?
Comment and let us know!
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