Disney has announced a new partnership with Mickey & Friends and Formula 1 racing in 2026. This new collaboration will feature experiences, merchandise, and content worldwide.
The Walt Disney Company is chasing the child and young-adult audience as “4 million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.”
Disney posted this on Instagram,
Tasia Filippatos, Disney Consumer Products President, offered this statement on the collaboration, saying,
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Emily Prazer, Chief Commercial Officer, Formula 1, also offered a comment, saying,
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Not much else has been announced yet, but Disney’s press release says that additional details will be coming later this year. Until then follow @mickeymouse and @f1 on social media to learn more.
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