Brach’s candy corn perfume drops September 22 for $22

Someone at Brach’s decided the candy corn needed to be a perfume, and I don’t hate it.

Ode to Candy Corn is a limited-edition eau de parfum arriving September 22, the first day of fall, priced at $22 for a 1.7-ounce spray.

A second drop follows October 1 at CandyCornSeason.com.

What candy corn perfume smells like

The fragrance features three notes: creamy vanilla, spun sugar, and honey, which are the same flavor profile notes of the candy itself.

Candy corn you can wear.

Demand will likely be high for this novelty, and Brach’s seems to realize that.

Brach’s scheduled two drops. The first drop for the equinox on September 22, and a second drop for October 1, roughly a week and a half later.

No quantity has been announced for either drop.

Candy corn is the best-selling fall candy in America

This might be surprising to some, but candy corn is America’s top seller for the fall.

The 11-ounce bag of Brach’s Candy Corn is the number-one fall confection item in the country.

Brach’s said that seventeen percent of its annual sales happen before Labor Day, and more than half occur before October even begins.

The candy most associated with Halloween does the majority of its business before Halloween month starts. People are not buying candy corn for trick-or-treaters. They are buying it in August, for themselves, and eating it in the car, like my husband.

Candy corn has a solid fandom,

Kelly Peyser, director of Brach’s and seasonal marketing at Ferrara Candy Company, framed the launch around the fandom rather than the flavor.

“Candy Corn is the true marker of fall, and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat,” Peyser said.

She described the fragrance as capturing “the sweetness, warmth and nostalgia that makes this time of year so special.”

How to get it

Both drops go live at CandyCornSeason.com, the first on September 22 and the second on October 1.

Brach’s has not said whether it will be sold anywhere else, or what happens if the two drops sell out.

Article compiled with the help of the Pirates & Princesses newsroom.

Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.

Hat Tips:

• NewBeauty (September 9, 2026), Liz Ritter’s report on the launch, the price and size, the fragrance notes, the two drop dates, the Kelly Peyser quote, and the Brach’s sales figures
• Brach’s and Ferrara Candy Company, the product announcement and the candy corn sales data

AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.